Artisan dressmaker has found her calling

I have been creative since I was a little girl. Growing up in the beautiful market town of Shrewsbury in Shropshire, my Mum taught me to sew at a young age and I was soon running up dresses on her sturdy Brother machine. I inherited my Great Aunts beautiful Singer machine in my teens and was so happy I could then sew whenever I liked! My hubby bought me my Huskystar the first year we were married and it’s still my main machine today. Over the years I have made most items of clothing (although trousers are my nemesis) and have decked out 4 houses in soft furnishings.

Particularly since moving to Cheshire, I realised that I love making things for other people. When shopping for children’s gifts, the lack of classic clothing led me to search out traditional patterns with a vintage twist to make up myself and, having no children of my own, I spoilt my nephews and friend’s children with the items I made. I get so much joy from using beautiful fabrics to make clothes for them and in seeing their little faces when they wear their new dress or waistcoat with pride.


A passion turned into a business


For a long time people said I should set up a sewing business and after looking at what was available in the hand sewn market I decided to take their advice and She Could Sew She Did was born. I took the name from a keyring a lovely lady gave me when I left a job, it had the popular slogan engraved on it “ She Believed She Could So She Did” I took the essence of that slogan and with my love of creating named my business in a way that embodies the empowerment and freedom of being able to turn my hand to anything.

Having previously run 2 hairdressing businesses, I thought I knew what I was doing, however products are very different to delivering a service! I’m still discovering what works and what doesn’t when it comes to marketing my items and producing what people want to buy, the problem is that the options are limitless! I love making custom orders, discussing patterns and fabrics with clients so I know what I produce is exactly what they want.


The life of an artisan is never dull!

My days are not typical, some days I’m glued to the sewing machine, other days I’m at networking and business meetings, photographing items for my website, developing new product ideas and working on marketing not to mention the hours spent on sourcing fabrics and all the bits and bobs that go in to the production of my items. I also run workshops and do alterations, so every day is full of something different.

It’s my passion to use beautiful materials to create items of quality and style, I’m working on adult styles to release and love to teach others the invaluable skill of turning a flat piece of fabric into a 3D usable item. My plans are not grand, I’ll be happy if my little business can keep me doing what I love and help others to find their ‘sewjo’.

Find Nic’s amazing creations at our Knutsford store

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